SMX West 2009: Improving Google Maps Search Rankings - 14 February 2009 - Blog
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SMX West 2009: Improving Google Maps Search Rankings
5:22 PM
The
fact that the average person doesn’t go beyond the first page of search
results is well known, and when it comes to Google Maps listings, it’s
important for a business’s name to be prominent, too. KeyRelevance’s
director of optimization strategies, Chris Silver Smith, gave some tips
on this issue at SMX West.
Smith began by naming four factors that can influence search
rankings in Google Maps. The first is how close a company’s address is
to a city center. He admits that this is hard to control, of course,
and luckily for far-flung firms, Google has been deemphasizing it
lately.
The second factor is how many ratings a business has received and
how positive the ratings are. Then, there are regular SEO factors like
how well a business’s website ranks, and finally, more specific matters
of keyword relevance.
But what’s one business to do if it serves several different cities?
Smith suggested creating targeted content on the main website and
listing the cities. There’s also the less conventional approach of
obtaining a mailing address in each city, but Smith warned that Google
may regard this as spam.
As for whether businesses should give up on advertising in
traditional printed yellow page books to focus on Google Maps, Smith
doesn’t recommend making hasty decisions. Look at the question on an
“is it working for you?” basis, since the answer will depend on the
industry, and any move should be results-based.
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